Privacy

This page is a convenience translation. The English version is the governing text.

Last updated August 2026

This is the whole list. It is short because the app was built to need very little, and because a privacy notice that enumerates everything is only worth writing if the list is actually complete.

Flash Media Solutions, Inc. is the data controller. Use the contact form about anything on this page.

What the app sends

A one-way fingerprint of your Mac. A salted SHA-256 hash of a hardware identifier. It is sent so a 14-day trial is 14 days rather than 14 days per reinstall, and so we can count how many Macs a licence is used on. It cannot be reversed into your hardware identifier, your name, or anything else about you. We never receive the identifier itself.
Your Mac’s name — only once you sign in or buy. It is display text so you can tell your machines apart when releasing one. It is encrypted at rest.
Your email address and name — only if you buy or sign in. Stripe collects them at checkout and passes them to us. Both are encrypted at rest.
A check for a new version. The app asks your permission before the first one. Declining does not affect anything else.

What the app never sends

Anything you play, listen to, or type.
Any keystroke. The app acts on volume up, volume down and mute, and reads nothing else.
Your speakers’ names, your network, or anything discovered on it.
Analytics, telemetry, crash pings, or any third-party tracker. There are none in the app and none on this website.

What this website stores

Your licence record: name, email, seat count, order reference and the licence itself. Name, email and licence are encrypted at rest; the email is additionally indexed by a keyed hash so we can find your record without storing a searchable address.
Your activations: the machine fingerprint above, your Mac’s name, and when it was last seen.
Trial records: a machine fingerprint and a start date. No email, no name.
Sign-in codes: a hash of the six-digit code and an expiry. They are deleted as they are used and expire in ten minutes.
Payment references, but never payment details. Alongside your licence we keep the Stripe reference for each payment: the original purchase, any extra Macs you add later (with the seat count and amount), and — briefly — a note when a refund or dispute arrives before the payment it belongs to has finished processing, so the two cannot pass each other. These are references INTO Stripe; card numbers and bank details never reach this site at all.
Nothing from the contact form. It is relayed to our support inbox and not stored on this site.
A web session while you browse these pages. Visiting this site creates a short-lived session row holding your IP address, a browser identifier and a timestamp. It exists so the contact form and the checkout can be protected against cross-site request forgery. There is no way to run those safely without it, and it is deleted automatically after two hours of inactivity.

The API the Mac app calls is separate and stateless: it sets no cookie, creates no session, and never records your IP address next to your machine fingerprint. This website sets no analytics or advertising cookies of any kind, and there is no tracker on any page.

Who else is involved

Stripe processes payments and holds your card details. We never see them. Stripe’s own privacy policy governs what it does with your data.
Our email provider delivers your receipt, your licence and any sign-in codes.

That is the complete list of third parties. There is no analytics provider, no CDN tracking you, and no advertising network.

Why we are allowed to hold it

For licence and purchase records: because we need them to give you what you bought and to keep the tax records the law requires of us. For trial records: our legitimate interest in offering a trial that can only be taken once. We do not rely on consent for anything except the update check, which the app asks for separately and which you can refuse.

How long we keep it

Licence and purchase records for as long as your licence is valid and then for as long as tax law requires us to keep sale records. Trial records for two years after the trial ends. Sign-in codes are deleted within an hour of being issued, used or expired. Web sessions expire after two hours. The last three are done by a scheduled job that runs daily — not by hand, and not only when someone remembers.

Your rights

You can ask us for a copy of what we hold about you, to correct it, or to delete it. Ask through the contact form, using the address you bought with, and we will action it within 30 days, free of charge.

One honest caveat about deletion: your licence is a signed file on your own Mac and keeps working whatever we delete at our end. Deleting your record removes your name, address and seat list from our database — it does not and cannot switch off software you already own. If you are in the UK or EU you may also complain to your data protection authority.

Children

Optically is not directed at children, and we do not knowingly collect anything about anyone under 16.

Changes

If this notice changes materially we will date it at the top. We will not quietly widen what the app sends: if that list ever grows, the app itself will say so before it does.